Save 2 hours/week on manual list sorting and boost email open rates by up to 15% with targeted messaging.
~2 hrs
Saved / wk
Medium
Setup
No AI
AI
When a contact fills out a Typeform survey (an online form tool), their answers automatically add tags (labels) to their profile in Mailchimp. You can then send targeted emails to each group based on what they told you. This means the right message goes to the right person every time.
~2 hrs
Saved / Week
Some setup required
Setup Complexity
No AI involved
AI Status
Step 1: Build your survey in Typeform with questions that segment your audience (e.g., 'What service are you most interested in?')
Step 2: Create matching tags in your Mailchimp audience for each answer option
Step 3: Open Make (an automation connector tool) and create a new scenario
Step 4: Set the trigger to 'New Response' in Typeform
Step 5: Set the action to 'Add Tag to Subscriber' in Mailchimp based on the survey answer
Step 6: Test with a sample submission to confirm tags apply correctly
Upgrade to Plus for AI-powered step-by-step guides
See PlansTypeform is best for small business owners who want to collect more responses from customers, leads, or employees through good-looking, easy-to-fill forms and surveys. Instead of a plain list of questions, Typeform shows one question at a time, which keeps people engaged and more likely to finish. You can build forms for lead generation, customer feedback, job applications, quizzes, and more. It connects to hundreds of tools like HubSpot, Slack, Stripe, and Zapier so your data flows where you need it.
Mailchimp is best for small business owners who want to send email and SMS campaigns without needing a marketing team. You get a drag-and-drop email builder, ready-made templates, and automated messages that go out on their own — like welcome emails or abandoned cart reminders. It connects with tools you already use, like Shopify, QuickBooks, and Canva. Whether you run a retail shop, a service business, or a nonprofit, Mailchimp gives you the data to see what's working and adjust fast.
Visual workflow automation connecting 3,000+ business apps. Build multi-step automations with branching logic, data transformation, and error handling — all by dragging and dropping on a visual canvas. Formerly Integromat. Free: 1,000 credits/month. Core: $9/month. Pro: $16/month. SOC 2 and GDPR compliant.
