Helping small businesses find, compare, and implement the right software — without the confusion.
We believe every small business deserves access to the right technology — without the confusion, overwhelm, or expensive consultants. The software world has thousands of options, and most review sites are built for enterprises. We built STOA Tools for you.
Browse 800+ tools organized by what you need to get done, not by what category the software company thinks they belong in.
Put tools side by side. See pricing, features, team size fit, and our honest STOA rating — all in one place.
Get AI-powered guidance, see real automation workflows, and connect with STOA consultants when you need hands-on help.
We built this platform because we saw too many small businesses struggling with software decisions. Here is what makes us different.
We organize tools by business process, not software category. You search for what you need to accomplish — like getting paid faster or finding customers — and we show you the tools that help.
Our AI Tech Advisor learns about your business — your industry, team size, and challenges — then gives you personalized tool recommendations. No generic top-10 lists.
Knowing which tool to use is only half the battle. We show you real workflows, automation opportunities, and connect you with experts who can help you set things up.
STOA Tools is built by a real consulting firm that works with small businesses every day. Our recommendations come from hands-on experience, not paid placements.
STOA Tools is part of STOA Agency, a consulting firm that helps small and mid-size businesses choose, implement, and get the most from their technology. Every recommendation on this platform is informed by real consulting experience.
Built by a team that is passionate about making technology accessible to every business. We believe in honesty over hype, practical advice over theory, and outcomes over features.
Honest ratings. No pay-to-play rankings. You see real assessments.
Everything we build is designed for teams of 2-50 people.
We focus on what works — not on buzzwords or trends.
Start browsing our directory for free, or sign up to unlock personalized recommendations and AI-powered guidance.
