Create & Publish Content

Adobe Express is best for small business owners and solo marketers who need to create professional-looking graphics, videos, and social media posts without hiring a designer. You can build flyers, logos, presentations, and branded content using thousands of ready-made templates. The free plan gives you real tools to work with, and the paid plan unlocks millions of assets and more AI-powered features. It works on desktop and mobile, so you can create and publish content wherever you are.

Descript is best for small business owners, podcasters, and content creators who want to edit audio and video without needing pro editing skills. You edit your recordings the same way you edit a Word doc — by working with the transcript text. AI tools handle the tedious stuff like removing filler words, cleaning up audio, and adding captions automatically. Whether you're making YouTube videos, podcast episodes, or social clips, Descript cuts the time it takes to go from raw recording to finished content.

Share files up to 10GB with a link — encrypted, no sign-up. Small files upload to cloud (24hr). Large files stream peer-to-peer. Completely free. Free. No paid tiers.

WordPress.com is best for small business owners who want a website, blog, or online store without managing their own hosting. You get a full content management system, hundreds of themes, and built-in tools to publish pages, posts, and media. Paid plans unlock plugins, custom domains, and eCommerce features through WooCommerce. It's one of the most widely used website platforms in the world, so finding help, tutorials, and developers is easy.

Gamma is best for small business owners, consultants, and marketing teams who need to create polished presentations, websites, and documents fast — without a designer. You type in an idea or paste an outline, and Gamma builds a good-looking deck or webpage in minutes. You can export to PowerPoint, PDF, or Google Slides, or share it as a live link. It also lets your team work on content together in real time.

Riverside is best for small business owners, podcasters, and content teams who want to record, edit, and publish high-quality audio and video without hiring a production crew. You can record remote interviews with guests in up to 4K video and uncompressed audio, with each person's track saved separately on their own device. After recording, you can edit your content by working directly in a transcript — no video editing skills needed. Built-in AI tools handle the time-consuming stuff like removing filler words, generating clips for social media, and writing show notes.

Semrush is best for small business owners and marketing teams who want to grow their website traffic and beat competitors in search results. It gives you tools to find the right keywords, check your site for technical problems, and see exactly what your competitors are doing online. You can also track your Google rankings, manage local listings, and plan content — all in one place. It's a full marketing toolkit, not just an SEO tool.

Squarespace is best for solo owners, creatives, and small service businesses who want a polished website without hiring a developer. You can build a professional site using drag-and-drop tools, pick from hundreds of designer templates, and add features like online booking, invoicing, and an online store — all in one place. It also includes built-in SEO tools, analytics, and a free custom domain with annual plans. If you want your business to look credible online without a big learning curve, Squarespace is one of the easiest ways to get there.

Wix is best for small business owners who want to build a professional website without hiring a developer. You can start with one of 2,000+ templates or describe your business and let the AI build a site for you in minutes. From there, you can add online selling, appointment booking, a blog, event ticketing, and more — all from one dashboard. It works well for solo operators and small teams who need a real web presence without a big budget or technical skills.

Kapwing is best for small business marketing teams, social media managers, and content creators who need to make polished videos without installing software or hiring a video editor. You work entirely in your browser, so your team can jump in from anywhere. It handles everything from trimming clips and adding subtitles to generating full videos from a text prompt. If you're already comfortable with Canva for graphics, Kapwing works the same way but for video.