Cut prospect research time by 3 hours/week and keep your list accurate without any manual updates.
~3 hrs
Saved / wk
Medium
Setup
AI-Assisted
AI
Define your ideal customer profile in Crustdata—industry, headcount, and funding stage—and automatically push matching companies into Airtable every day. Your sales team always starts from a current list, not a six-month-old spreadsheet.
~3 hrs
Saved / Week
Some setup required
Setup Complexity
AI Status
Step 1: Define your ICP filters in Crustdata (industry, employee count, last funding date).
Step 2: Connect Crustdata to Make.com with a daily scheduled trigger to run your search.
Step 3: Add a Make.com Airtable action to create or update a record for each matched company.
Step 4: Set up Airtable views to segment prospects by territory or rep so your team can act immediately.
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See PlansCrustdata gives you real-time data on people and companies so your sales, recruiting, or investment workflows stay current. You can search for investors, track company signals, and enrich your lists with live data pulled from multiple sources. It connects directly to AI agents and tools like Claude to power smarter outreach.
Airtable is a flexible workspace that combines the simplicity of a spreadsheet with the power of a database, letting you organize, track, and automate your business processes without writing code. Think of it as a smarter version of Google Sheets where each row can hold files, links to other tables, checkboxes, dropdowns, and more — and you can view your data as a grid, calendar, kanban board, gallery, Gantt chart, or timeline. The platform goes well beyond data storage. You can build custom apps and interfaces on top of your data using a drag-and-drop builder, set up automations that trigger when records change, and create forms for collecting information from your team or customers. Airtable connects to hundreds of other tools through native integrations and sync capabilities. Airtable has invested heavily in AI with features that work directly inside your bases. AI agents can process thousands of records — summarizing, categorizing, translating, or generating content — and take actions across your connected systems. Over 500,000 organizations use Airtable, including OpenAI, Amazon, Netflix, and Airbnb.
Visual workflow automation connecting 3,000+ business apps. Build multi-step automations with branching logic, data transformation, and error handling — all by dragging and dropping on a visual canvas. Formerly Integromat. Free: 1,000 credits/month. Core: $9/month. Pro: $16/month. SOC 2 and GDPR compliant.
Crustdata uses AI to surface and match companies to your ICP filters, delivering accurate firmographic data in real time so your list stays current without any manual research.