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| Feature | |
|---|---|
| STOA Rating | 6.4 |
| Description | FullStory is a digital experience analytics platform that records every user interaction on your website or app — clicks, scrolls, mouse movements — so you can watch exactly what visitors do and find where they get confused or drop off. AI-powered StoryAI surfaces plain-language insights automatically. Tagless autocapture records everything from day one. Built-in product analytics, heatmaps, and in-app guides. Free: 30,000 sessions/month. Paid plans require contacting sales. |
| AI Features | AI-Powered StoryAI acts as an always-on analyst turning behavioral data into plain-language answers. Identifies why users take actions, surfaces experience issues automatically, and provides AI recommendations. |
| Categories | Find & Win CustomersUnderstand Your Numbers |
| STOA's Verdict | Powerful analytics for product teams who want to understand how people use their website or app. AI insights and session replays reveal problems you would never find otherwise. But enterprise pricing and complexity make it tough for most small businesses. |
