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Hotjar is a great fit for small business owners and marketing teams who want to know why visitors leave their website without buying or signing up. It shows you heatmaps of where people click and scroll, plus recordings of real user sessions so you can watch exactly what happens on your pages. You can also run quick surveys to ask visitors what's stopping them. Hotjar is now part of Contentsquare, so the platform has grown, but the core tools small teams rely on are still there and easy to set up.
A STOA consultant can help you evaluate these tools based on your specific business needs and walk you through implementation.
Talk to STOAHotjar is best for small business owners and marketers who want to stop guessing why their website isn't converting. The biggest win is being able to watch real visitor sessions and see heatmaps without needing a developer or data analyst. The main downside is that pricing is now in euros and tied to the larger Contentsquare platform, which can feel like more than a small team needs.
