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Medusa is an open-source "Headless Commerce" engine that positions itself as the developer-centric alternative to Shopify. Because it is headless, the backend logic (cart, products, orders) is completely decoupled from the frontend, allowing developers to build custom shopping experiences on any platform (web, mobile, smart mirrors, etc.). Its unique architecture is built on modules; you can swap out the search engine for Algolia or the payment provider for Stripe with simple configuration changes. It avoids the "app bloat" and performance issues common with Shopify. For scaling e-commerce brands and agencies, Medusa offers total control. It allows engineering teams to build bespoke, high-performance commerce applications without the rigid constraints or transaction fees of proprietary SaaS platforms.