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Midelivery is a specialized logistics software designed for restaurants and businesses that want to manage their own delivery fleet rather than relying solely on third-party apps like UberEats. It provides a white-label ordering website and app, giving the business full ownership of their customer data. Its standout feature is "Route Optimization," which automatically assigns orders to drivers based on location and traffic, maximizing efficiency. It also offers a "Kitchen Display System" to streamline food preparation. For food businesses looking to improve margins, Midelivery offers a way to escape the high commissions of marketplace apps. It empowers them to build direct relationships with their customers and control the entire delivery experience from the kitchen to the customer's doorstep.