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Olark is a live chat software designed for human connection. It focuses on simplicity and customization, allowing you to design the chat widget to match your brand perfectly. A unique feature is "Co-browsing," which allows agents to see exactly what the visitor is seeing on their screen, making troubleshooting significantly faster. It also offers "Targeted Chat," allowing you to trigger automated messages based on visitor behavior (e.g., staying on the pricing page for more than 30 seconds). For small to mid-sized businesses, Olark provides an accessible entry point to conversational commerce, helping support teams answer questions in real-time to reduce cart abandonment and increase trust.