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Rive is a real-time interactive design tool that allows you to create animations that react to code. Unlike a video or a GIF which just plays, a Rive animation is a "State Machine." It can change based on user input—for example, a login bear that covers its eyes when you type your password. The files are incredibly small and run everywhere (web, iOS, Android, Flutter, Game Engines). For app developers and game designers, Rive bridges the gap between design and code. It allows designers to build complex, gamified interactions visually, and developers to trigger those states with a single line of code, creating deeply immersive user experiences that static assets simply cannot match.