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Skool is a community-centric platform that unifies online courses, discussion forums, and event calendars into one streamlined interface. What exactly is Skool? It is essentially a distraction-free alternative to Facebook Groups combined with a course hosting platform, designed to keep users engaged. Founded by Sam Ovens and heavily promoted by partner Alex Hormozi, the tool focuses on simplicity and "stickiness" rather than complex funnels. How do you make money on Skool? The model is straightforward: creators create a private group and charge members a recurring monthly subscription for access to the community and curriculum. For businesses aiming to scale their educational products, Skool eliminates the need for "tech duct-taping" (connecting Discord, Kajabi, and Calendars), allowing you to focus on strategy and member retention through built-in gamification.