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Three.js is a JavaScript library that makes it possible to create and display animated 3D computer graphics in a web browser using WebGL. It abstracts away the complex mathematics of raw WebGL, allowing developers to create scenes, lights, shadows, materials, and 3D models with manageable code. It powers some of the most impressive websites on the internet, enabling immersive experiences like 3D product configurators, virtual reality (VR) tours, and interactive data visualizations. For brands looking to create a "wow" factor, Three.js is the engine of choice. It transforms a flat webpage into a spatial experience, increasing user dwell time and engagement by offering a level of interactivity that standard 2D web design simply cannot achieve.