Browse our top-rated tools or use the search above to find something specific.
Google Business Profile is a must-have for any small business that wants to show up when local customers search on Google or Google Maps. You can list your hours, phone number, photos, services, and products — all for free. Customers can leave reviews, ask questions, and even place orders or request quotes directly from your profile. It's the single most important free tool for getting found by people in your area.
Google Sheets is a great fit for any small business that needs to track data, build reports, or collaborate on numbers without paying for extra software. You get a full-featured spreadsheet in your browser, on your phone, or on your tablet — no installation needed. Your whole team can work in the same file at the same time, and every change is saved automatically with a full version history. It connects with tools you likely already use, like Salesforce, Asana, and QuickBooks, and it opens and edits Excel files without a hitch.
Google Workspace is the go-to productivity suite for small businesses that want email, file storage, video calls, and document tools all in one place. You get a professional email address at your own domain, plus apps like Docs, Sheets, Meet, and Drive that your whole team can use together in real time. Every paid plan now includes Gemini, Google's AI assistant, built right into Gmail, Docs, and more. It's a strong fit for teams of any size that already live in the Google ecosystem or want a reliable, cloud-based alternative to Microsoft 365.
Square is best for US small businesses that sell in person — like retail shops, restaurants, food trucks, salons, and service businesses. It lets you accept credit cards, manage your register, track inventory, and run your whole checkout from a phone, tablet, or Square hardware. You can also use it to run payroll, set up a loyalty program, send invoices, and even access business banking. It's one of the most complete all-in-one platforms for businesses that need to get paid face-to-face.
Free form and survey builder in Google Workspace. Create questionnaires, quizzes, order forms, and feedback surveys in minutes. Responses auto-flow into Google Sheets. Completely free. Included with Google Workspace.
Google's email service used by millions of businesses. Part of Google Workspace with professional email addresses, generous storage, and tight integration with Google Calendar, Drive, Meet, and Chat. Free personal account with 15GB. Workspace Business Starter at $7/user/month for custom domains.
Duotone converts any photo into a two-tone color image matching your brand palette. Upload a photo or search Unsplash, pick two hex codes, and the tool maps highlights and shadows instantly. No sign-up required. Completely free.
FigJam is Figma's online whiteboard for brainstorming, planning, and diagramming in real time. Sticky notes, drawing tools, templates, voting, and timer features for interactive team collaboration. Free with unlimited FigJam files. Included with Figma plans.
Free-first form builder — unlimited forms, unlimited submissions, conditional logic, payment collection, and file uploads on the free plan. Notion-like editor. No catch. Free: unlimited everything. Pro: $24/month (custom branding, analytics, team collaboration).
Free, open-source JavaScript framework for web interfaces. Known for gentle learning curve and excellent docs. Component-based with template syntax. Nuxt.js for full-stack. Completely free. MIT license.
Excalidraw is a free, open-source virtual whiteboard with hand-drawn-style diagrams. Lo-fi aesthetic encourages quick brainstorming. Library feature for reusable components. Integrates with VS Code, Obsidian, and Notion. Real-time collaboration with end-to-end encryption. Completely free. Excalidraw+ (hosted collaboration) from $7/month per editor.
Fathom is an AI meeting assistant that records, transcribes, and summarizes video calls on Zoom, Google Meet, and Teams. Pulls out action items, decisions, and key topics so you focus on the conversation instead of taking notes. Free: unlimited recording and AI summaries. Standard: $32/user/month for team and CRM features.
