Google Business Profile is a must-have for any small business that wants to show up when local customers search on Google or Google Maps.
Show up in Google Search and Maps when nearby customers look for what you offer
Post updates, special offers, and events to keep customers informed
Respond to customer reviews publicly to build trust and credibility
List products or services with prices so customers know what to expect
See insights on how customers find you — including search keywords, calls, and profile views
Accept food orders, reservations, or quote requests directly through your profile
Sources:
Sources: www.google.com·www.google.com·Verified April 2026
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Best for any local business that wants to be found on Google — which is basically every small business. The biggest pro is that it's completely free and directly controls how you appear in local search results, which is where most customers start. The main con is that you have limited control over what Google displays, and competitors or customers can suggest edits to your listing.
AI-generated training guides tailored to your team's size, skill level, and focus areas for Google My Business — coming in v0.3.2.
View our roadmap →We're building a review system so business owners like you can share real experiences with Google My Business.
Real workflows that use Google My Business to save time.
Last researched: April 2026
