Thryv

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Feature	Thryv
STOA Rating	7.0
Description	Small business management platform that combines CRM, online presence, appointment scheduling, payment processing, and marketing automation.
Strengths	•All-in-one platform replaces multiple tools for scheduling, CRM, and payments •Built specifically for service-based small businesses •Strong online presence management including listings and reviews •Includes built-in payment processing with no separate account needed •Solid customer communication tools with automated follow-ups
Weaknesses	•Pricing is on the higher end and can get expensive as you scale features •Can feel overwhelming for very small teams who only need one or two features •Some users report the mobile app is less polished than the desktop version •Limited flexibility for businesses outside the service industry
Key Features	•Manage customer relationships with a built-in CRM and communication history •Accept online bookings and send automated appointment reminders •Process payments and send invoices directly through the platform •Run email and text marketing campaigns to reach past and new customers •Manage your business listings and collect customer reviews from one place •Track leads and follow up automatically to help close more jobs
Pricing	From $228/mo
Best For	Home Services
AI Features	AI-Powered Thryv includes AI-powered tools to help write marketing content and respond to customer messages faster. It also uses automation to send smart follow-up reminders and review requests based on customer behavior.
Categories	Run Projects & OperationsFind & Win CustomersClose Deals & Manage Relationships
STOA Verdict	Thryv is best for service-based small businesses — think salons, contractors, or consultants — who want one tool to handle scheduling, payments, and customer follow-ups instead of juggling five different apps. The biggest win is how much it replaces in a single dashboard, but the price climbs quickly as you add features, and some business owners find it more than they need.
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Thryv

7.0AI

Small business management platform that combines CRM, online presence, appointment scheduling, payment processing, and marketing automation.

Strengths

•All-in-one platform replaces multiple tools for scheduling, CRM, and payments
•Built specifically for service-based small businesses
•Strong online presence management including listings and reviews
•Includes built-in payment processing with no separate account needed
•Solid customer communication tools with automated follow-ups

Weaknesses

•Pricing is on the higher end and can get expensive as you scale features
•Can feel overwhelming for very small teams who only need one or two features
•Some users report the mobile app is less polished than the desktop version

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Thryv

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