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ThryvRun Projects & Operations

STOA rating

6.5 / 10

More about each tool

Pricing

From $228 a month

What it does

Small business management platform that combines CRM, online presence, appointment scheduling, payment processing, and marketing automation.

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Strengths

All-in-one platform replaces multiple tools for scheduling, CRM, and payments
Built specifically for service-based small businesses
Strong online presence management including listings and reviews
Includes built-in payment processing with no separate account needed
Solid customer communication tools with automated follow-ups

Weaknesses

Pricing is on the higher end and can get expensive as you scale features
Can feel overwhelming for very small teams who only need one or two features
Some users report the mobile app is less polished than the desktop version
Limited flexibility for businesses outside the service industry

Key features

Manage customer relationships with a built-in CRM and communication history
Accept online bookings and send automated appointment reminders
Process payments and send invoices directly through the platform
Run email and text marketing campaigns to reach past and new customers
Manage your business listings and collect customer reviews from one place
Track leads and follow up automatically to help close more jobs

AI features

Thryv includes AI-powered tools to help write marketing content and respond to customer messages faster. It also uses automation to send smart follow-up reminders and review requests based on customer behavior.

STOA verdict

Thryv is best for service-based small businesses — think salons, contractors, or consultants — who want one tool to handle scheduling, payments, and customer follow-ups instead of juggling five different apps. The biggest win is how much it replaces in a single dashboard, but the price climbs quickly as you add features, and some business owners find it more than they need.