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Smart Copy (formerly Snazzy AI) is the AI-powered copywriting assistant integrated into the Unbounce ecosystem. It is designed to cure writer's block by instantly generating landing page copy, ads, and taglines that convert. Users often wonder how it differs from tools like ChatGPT. The key difference lies in its optimization for conversion rates; the templates are specifically trained on high-performing marketing assets. You can use it to expand a simple bullet point list into a full paragraph or remix existing content to freshen up your campaigns. For agencies and marketing teams, Smart Copy drastically reduces the time spent on drafting, allowing you to focus on strategy and A/B testing. It connects directly with Unbounce’s page builder, streamlining the workflow from ideation to publication.