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UserZoom (recently merged with UserTesting) is an enterprise-grade Experience Research (UX) platform. It is designed to help companies measure and improve the user experience of their digital products through mixed-method research. It uniquely combines "Qualitative" (video feedback of users speaking their thoughts) with "Quantitative" (benchmarking metrics like time-on-task) data. The platform handles the heavy lifting of participant recruiting, giving you access to millions of test subjects based on specific demographics. For product teams and digital agencies, UserZoom removes the guesswork from design decisions. Instead of debating internal opinions, teams can watch real users struggle or succeed with a prototype, providing the irrefutable insights needed to optimize conversion rates and usability before code is even written.