Drift (now part of Salesloft) is the pioneer of "Conversational Marketing.
Drift (now part of Salesloft) is the pioneer of "Conversational Marketing." It replaces static lead forms with intelligent chatbots that engage website visitors in real-time. Its "Drift Intel" feature deanonymizes traffic, identifying which company a visitor works for and routing them to the correct sales rep immediately. If a VIP account visits your pricing page, Drift can alert the account owner instantly. It focuses on shortening the sales cycle by allowing qualified leads to book meetings directly into a rep's calendar 24/7. For B2B companies, Drift transforms the website from a digital brochure into an always-on lead generation machine that qualifies prospects before a human ever has to step in.
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