Save 3 hours/week on manual list updates and increase repeat purchases by staying top-of-mind with new customers.
~3 hrs
Saved / wk
Easy
Setup
No AI
AI
When someone buys from your Shopify store, they automatically get added to a Mailchimp welcome email series. You set it up once, and new customers get a warm intro to your brand without you lifting a finger. This keeps new buyers engaged and coming back.
~3 hrs
Saved / Week
Easy to set up
Setup Complexity
No AI involved
AI Status
Step 1: In Mailchimp, go to Integrations and connect your Shopify store
Step 2: Create a new Audience (your email list) in Mailchimp for customers
Step 3: Build a welcome email series in Mailchimp's Customer Journey builder
Step 4: Set the trigger to 'Joins audience' so new buyers enter automatically
Step 5: Test with a sample purchase to confirm the welcome email fires correctly
Upgrade to Plus for AI-powered step-by-step guides
See PlansMailchimp is best for small business owners who want to send email and SMS campaigns without needing a marketing team. You get a drag-and-drop email builder, ready-made templates, and automated messages that go out on their own — like welcome emails or abandoned cart reminders. It connects with tools you already use, like Shopify, QuickBooks, and Canva. Whether you run a retail shop, a service business, or a nonprofit, Mailchimp gives you the data to see what's working and adjust fast.
Shopify Payments is built for small business owners who already run—or plan to run—a Shopify store and want to accept credit cards without setting up a separate payment processor. You can turn it on with one click and start accepting Visa, Mastercard, Amex, Apple Pay, Google Pay, and Shop Pay right away. Your orders and payment data live in the same dashboard, so you always know where your money stands. It's included with every paid Shopify plan, and the transaction fees drop as you move up to higher-tier plans.
