Improve retargeting ad ROI by 20-30% and cut 2 hours/week of manual audience uploads.
~2 hrs
Saved / wk
Medium
Setup
No AI
AI
Croct lets you build rich visitor segments based on real behavior — pages visited, time on site, features used. This workflow exports those segments on a daily schedule and syncs them to Google Ads customer match lists so you serve ads only to people who already showed interest in specific products or pages. You spend less on broad audiences and more on visitors who are genuinely close to converting.
~2 hrs
Saved / Week
Some setup required
Setup Complexity
No AI involved
AI Status
Step 1: In Croct, define the behavioral segments you want to retarget (e.g., 'viewed pricing page, did not convert').
Step 2: Use Croct's export API to pull emails and traits for each segment on a daily schedule.
Step 3: In Make, schedule a nightly scenario that calls the Croct API and transforms the output into a CSV.
Step 4: Upload the CSV to Google Ads customer match via the Google Ads API module in Make.
Step 5: Set exclusion rules so converted customers are automatically removed from the retargeting list.
Step 6: Monitor Google Ads audience size daily for the first week to confirm syncing is working.
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See PlansGoogle Ads is best for small business owners who want to show up in front of people actively searching for what they sell. You set a budget, create ads, and Google places them on Search, YouTube, Gmail, and across the web. You only pay when someone clicks your ad or takes an action, so you stay in control of your spending. It works for businesses of any size, whether you want more website traffic, phone calls, store visits, or online sales.
Croct's User Profiles feature lets you track every event a visitor triggers on your site, stitch anonymous sessions to identified users, and build rich profiles you can act on immediately. You get live session visibility, filter visitors by traits or past behavior, and export that data to any downstream tool. Croct is rated a G2 Leader in Headless CMS as of spring 2026.
Visual workflow automation connecting 3,000+ business apps. Build multi-step automations with branching logic, data transformation, and error handling — all by dragging and dropping on a visual canvas. Formerly Integromat. Free: 1,000 credits/month. Core: $9/month. Pro: $16/month. SOC 2 and GDPR compliant.
