Croct lets you build rich visitor segments based on real behavior — pages visited, time on site, features used. This workflow exports those segments on a daily schedule and syncs them to Google Ads customer match lists so you serve ads only to people who already showed interest in specific products or pages. You spend less on broad audiences and more on visitors who are genuinely close to converting.
In Croct, define the behavioral segments you want to retarget (e.g., 'viewed pricing page, did not convert').
Use Croct's export API to pull emails and traits for each segment on a daily schedule.
In Make, schedule a nightly scenario that calls the Croct API and transforms the output into a CSV.
Upload the CSV to Google Ads customer match via the Google Ads API module in Make.
Set exclusion rules so converted customers are automatically removed from the retargeting list.
Monitor Google Ads audience size daily for the first week to confirm syncing is working.
Create a free account to get the steps written out for your tools, click by click.
Create a free accountImprove your retargeting ad ROI and cut down on time spent doing manual audience uploads every week.
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