Keep your social content plan in an Airtable base. Each row holds a post topic, target date, and assigned channel. An automation reads new rows each Monday morning, generates a ready-to-post caption using an AI tool, and schedules every post in Hootsuite for the week ahead. No manual copy-paste needed.
Set up an Airtable base with columns for Topic, Channel, Scheduled Date, and Caption (leave Caption blank for AI to fill).
Create a Make scenario triggered every Monday at 8 AM that fetches all rows where Scheduled Date is within the next 7 days.
Add a ChatGPT module to write a caption for each row based on the Topic and Channel fields.
Write the generated caption back to the Airtable Caption field for your review.
Add a Hootsuite module to schedule each post on the correct channel at the planned date and time.
Create a free account to get the steps written out for your tools, click by click.
Create a free accountCut the time you spend on social media prep every week.
Where AI helps: AI generates a social media caption for each row in your content calendar based on the topic and target platform. You can review the draft in Airtable before it goes live.
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