When a new contact is added or updated in HubSpot, this workflow checks their tags and pipeline stage, then adds or moves them to the right Mailchimp audience segment. No manual CSV exports, no stale lists, and no missed nurture sequences. Your email campaigns always reach the right people.
In Make, create a scenario triggered by 'Contact Created or Updated' in HubSpot.
Add a router step to branch on the contact's lifecycle stage (e.g., Lead vs. Customer).
Map each branch to the correct Mailchimp audience and segment ID.
Use the Mailchimp 'Add or Update Subscriber' module to sync the contact's name, email, and tags.
Turn on the scenario and verify a test contact moves through correctly.
Create a free account to get the steps written out for your tools, click by click.
Create a free accountKeep your email list current in real time and free up the hours you'd otherwise spend on manual list management.
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