Keep your email list current in real time and recover at least 3 hours/week spent on manual list management.
~3 hrs
Saved / wk
Easy
Setup
No AI
AI
When a new contact is added or updated in HubSpot, this workflow checks their tags and pipeline stage, then adds or moves them to the right Mailchimp audience segment. No manual CSV exports, no stale lists, and no missed nurture sequences. Your email campaigns always reach the right people.
~3 hrs
Saved / Week
Easy to set up
Setup Complexity
No AI involved
AI Status
Step 1: In Make, create a scenario triggered by 'Contact Created or Updated' in HubSpot.
Step 2: Add a router step to branch on the contact's lifecycle stage (e.g., Lead vs. Customer).
Step 3: Map each branch to the correct Mailchimp audience and segment ID.
Step 4: Use the Mailchimp 'Add or Update Subscriber' module to sync the contact's name, email, and tags.
Step 5: Turn on the scenario and verify a test contact moves correctly within 1 minute.
Upgrade to Plus for AI-powered step-by-step guides
See PlansHubSpot gives your business one place to manage marketing, sales, and customer service — instead of juggling five or six different apps. You get a free CRM (customer relationship manager) that tracks every contact, email, and deal in one view. Over 278,000 companies already use it, from solo founders to mid-size teams. The free plan is genuinely useful. You get contact management, email marketing (up to 2,000 emails per month), live chat, basic bots, forms, and reporting dashboards — no credit card required. When you're ready for more, the Starter plan begins at $9 per month per seat, which adds automation and removes HubSpot branding. Here's the catch: the jump from Starter to Professional is steep. Pro starts at $800 per month plus a mandatory $3,000 onboarding fee. That's a big leap for a small team. But if you're growing fast and need advanced workflows, lead scoring, and social media tools, it can replace three or four separate subscriptions and actually save you money.
Mailchimp is best for small business owners who want to send email and SMS campaigns without needing a marketing team. You get a drag-and-drop email builder, ready-made templates, and automated messages that go out on their own — like welcome emails or abandoned cart reminders. It connects with tools you already use, like Shopify, QuickBooks, and Canva. Whether you run a retail shop, a service business, or a nonprofit, Mailchimp gives you the data to see what's working and adjust fast.
Visual workflow automation connecting 3,000+ business apps. Build multi-step automations with branching logic, data transformation, and error handling — all by dragging and dropping on a visual canvas. Formerly Integromat. Free: 1,000 credits/month. Core: $9/month. Pro: $16/month. SOC 2 and GDPR compliant.
