Close Deals & Manage Relationships

Efficy is a flexible, European-based CRM with modules for sales, marketing, project management, and customer service. Strong GDPR compliance with European data hosting. Includes email marketing and gamification features. Starts around 25 EUR/user/month. No free tier.

Salesforce is best for growing small businesses with 10 or more employees that need a powerful, all-in-one system to manage sales, customer service, and marketing. It lets your team track every lead, deal, and customer interaction in one place. You can automate follow-ups, get reports on your pipeline, and connect Salesforce to hundreds of other tools your business already uses. It's a big platform, so it takes time to set up — but it grows with you as your team expands.

LinkedIn Sales Navigator is best for B2B small business owners and sales reps who need to find and reach the right buyers faster. It gives you access to over 1 billion LinkedIn profiles with 50+ search filters so you can zero in on decision-makers at your target companies. You get real-time alerts when a lead changes jobs, engages with your content, or shows buying signals. It also connects with popular CRMs like Salesforce and HubSpot to keep your pipeline organized without extra manual work.

Keap is best for service-based small businesses and solo consultants who want to stop doing everything manually. It combines a CRM, email and text marketing, sales pipeline, invoicing, and appointment scheduling in one place. You can build automated follow-up sequences using a drag-and-drop builder, so leads and customers hear from you even when you're busy. Keap has been used by over 200,000 small businesses for more than 20 years.

Efficy (former SumaCRM) — duplicate entry. SumaCRM was acquired and merged into Efficy. See Efficy listing for the full review.