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Similarweb is a digital intelligence platform that provides a comprehensive view of website traffic, referral sources, and user engagement metrics for any site on the internet. It is the go-to tool for competitive benchmarking and market research. Where does the data come from? Similarweb aggregates data from a massive panel of web users and direct measurement partnerships to estimate traffic stats. It allows you to see exactly where your competitors are getting their customers—whether from search, display ads, or social media. For strategists and marketers, Similarweb removes the guesswork from growth planning, revealing the specific channels and keywords that are driving traffic in your industry so you can replicate and outperform them.