Magic (formerly Openmagic) lets you turn your product photos and footage into polished, professional-quality videos in seconds.
Its wide user base and multi-country reach are real credibility signals. The main tradeoff is pricing opacity — you'll need to hit their pricing page to know what scaling costs.
Questions about Magic, or what to run with it? Grab a 15-minute chat. We don't sell software, so we have no stake in which one you use.
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Ask the AI Advisor about your own team, stack and budget. $5 a month.
Last researched: June 2026
Openness is scored only from the vendor's own pages. Until it's checked, this rating uses the five other factors.
Source: Magic·Verified June 2026
A large and growing user base across many countries shows real, validated traction
Three-step workflow is genuinely fast — template, upload, get video
Wide template library covers fashion, beauty, and tech use cases out of the box
API access lets teams automate content production at scale
App shell scraped rather than a full marketing site — exact pricing tiers not disclosed on page
Competitive space with many AI video tools; differentiation depends heavily on template quality
Free credits are limited, so heavier users will hit a paywall quickly
Uses AI to generate product videos and images from uploaded content, including background removal, VFX scene compositing, and style transfers.
