Magic (formerly Openmagic) lets you turn your product photos and footage into polished, professional-quality videos in seconds.
Magic is a solid pick for e-commerce brands and marketers who need product videos fast without a studio budget. The 250K+ user base and multi-country reach are real credibility signals. The main tradeoff is pricing opacity — you'll need to hit their pricing page to know what scaling costs.
Choose from a library of templates covering fashion, beauty, tech, and more — no design skills needed
AI handles background removal, VFX overlays, and style adjustments so your shots look studio-ready
Create UGC-style videos, packshots, and runway transitions in three steps: pick a template, upload, download
Offers an API so developers can bake video generation into their own workflows or storefronts
Source: Magic·Verified June 2026
No integrations listed yet for Magic.
Uses AI to generate product videos and images from uploaded content, including background removal, VFX scene compositing, and style transfers.
AI-generated training guides tailored to your team's size, skill level, and focus areas for Magic — coming in v0.3.2.
View our roadmap →We're building a review system so business owners like you can share real experiences with Magic.
Real workflows that use Magic to save time.
Post a fresh food video every week and grow social engagement without any video editing work.
Get a professional listing video for every property in under 15 minutes at a fraction of traditional video costs.
Launch every new product with a ready-to-post video in under 10 minutes, saving 4 hours per product drop.
Last researched: June 2026
