Enterprise CMS and digital experience platform (formerly Episerver).
Optimizely CMS is built for large enterprise companies with big IT teams and budgets — it's almost certainly overkill for your small business. The platform is powerful for managing complex websites and digital campaigns, but pricing starts well into the thousands per month and setup requires technical expertise most small teams don't have. You'd be much better served by WordPress, Webflow, or Squarespace for a fraction of the cost.
Manage and publish content across websites, apps, and digital channels from one platform
Run A/B tests and experiments to see which content performs better with your audience
Personalize website experiences for different visitor segments automatically
Supports multi-site and multi-language content management for large organizations
Integrates with marketing, analytics, and commerce tools in an enterprise tech stack
No integrations listed yet for Optimizely CMS.
Optimizely includes AI-powered content recommendations and personalization tools that automatically show different content to different visitors based on their behavior. It also offers AI-assisted content generation and optimization suggestions for digital campaigns.
AI-generated training guides tailored to your team's size, skill level, and focus areas for Optimizely CMS — coming in v0.3.2.
View our roadmap →We're building a review system so business owners like you can share real experiences with Optimizely CMS.
