The moment a new lead enters HubSpot — from a form, chat, or ad — this workflow adds them to the right Mailchimp sequence based on their lead source. Every lead gets a timely first touch, even when your sales team is busy.
Connect HubSpot and Mailchimp to Zapier Agents.
Set the trigger to fire when a new contact is created in HubSpot.
Add a filter step that checks the lead source field to pick the right Mailchimp sequence.
Subscribe the contact to the matching Mailchimp audience and tag them by source.
Update the HubSpot contact record with the enrollment date so your team sees it.
Create a free account to get the steps written out for your tools, click by click.
Create a free accountContact every new lead right away and turn more of your trials into closed deals.
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