Save 2 hours/week on pre-call research and cut sales prep time by 50%.
~2 hrs
Saved / wk
Medium
Setup
AI-Assisted
AI
When a new lead lands in HubSpot, this workflow pulls fresh company and funding data from Crustdata and fills in employee count, industry, and growth signals automatically. Your sales team starts every call with the full picture—no manual research required.
~2 hrs
Saved / Week
Some setup required
Setup Complexity
AI Status
Step 1: Connect HubSpot to Make.com using the HubSpot 'New Contact' trigger.
Step 2: Add a Crustdata Investor Finder action to look up company data by domain.
Step 3: Map returned fields (headcount, funding stage, industry) to your HubSpot contact properties.
Step 4: Test with a real new lead to confirm enrichment runs without any manual steps.
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See PlansHubSpot gives your business one place to manage marketing, sales, and customer service — instead of juggling five or six different apps. You get a free CRM (customer relationship manager) that tracks every contact, email, and deal in one view. Over 278,000 companies already use it, from solo founders to mid-size teams. The free plan is genuinely useful. You get contact management, email marketing (up to 2,000 emails per month), live chat, basic bots, forms, and reporting dashboards — no credit card required. When you're ready for more, the Starter plan begins at $9 per month per seat, which adds automation and removes HubSpot branding. Here's the catch: the jump from Starter to Professional is steep. Pro starts at $800 per month plus a mandatory $3,000 onboarding fee. That's a big leap for a small team. But if you're growing fast and need advanced workflows, lead scoring, and social media tools, it can replace three or four separate subscriptions and actually save you money.
Crustdata gives you real-time data on people and companies so your sales, recruiting, or investment workflows stay current. You can search for investors, track company signals, and enrich your lists with live data pulled from multiple sources. It connects directly to AI agents and tools like Claude to power smarter outreach.
Visual workflow automation connecting 3,000+ business apps. Build multi-step automations with branching logic, data transformation, and error handling — all by dragging and dropping on a visual canvas. Formerly Integromat. Free: 1,000 credits/month. Core: $9/month. Pro: $16/month. SOC 2 and GDPR compliant.
Crustdata uses AI to match incoming leads to its company database and pull accurate firmographic signals—headcount, funding stage, and growth indicators—so your team starts every call prepared.