When a new lead lands in HubSpot, this workflow pulls fresh company and funding data from Crustdata and fills in employee count, industry, and growth signals automatically. Your sales team starts every call with the full picture—no manual research required.
Connect HubSpot to Make.com using the HubSpot 'New Contact' trigger.
Add a Crustdata Investor Finder action to look up company data by domain.
Map returned fields (headcount, funding stage, industry) to your HubSpot contact properties.
Test with a real new lead to confirm enrichment runs without any manual steps.
Create a free account to get the steps written out for your tools, click by click.
Create a free accountSpend less time on pre-call research and walk into every sales conversation better prepared.
Where AI helps: Crustdata uses AI to match incoming leads to its company database and pull accurate firmographic signals—headcount, funding stage, and growth indicators—so your team starts every call prepared.
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Run this in your main platform instead? Check how it connects first: its API, native apps, Zapier or Make, and the plan each one needs.
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