Cut your lead response time from 24 hours to under 10 minutes and increase enrollment conversions by following up with the right leads first.
When a prospective student fills out a program-interest form, this workflow scores them based on their answers, adds them to your CRM with the right program tag, and alerts the correct admissions rep. High-score leads go to the top of the queue automatically.
~3 hrs
Saved / Week
Some setup required
Setup Complexity
AI Status
Step 1: Build a Typeform with program-interest questions and connect it to Make.
Step 2: Add a Make scoring step that assigns points based on budget, timeline, and program choice.
Step 3: Create the lead in HubSpot with the program tag, score field, and lead owner based on the score range.
Step 4: Send a Slack alert to the assigned admissions rep with the lead summary and a direct HubSpot link.
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See PlansMake
Connector
~3 hrs
Saved / wk
Medium
Setup
AI-Assisted
AI
Typeform is best for small business owners who want to collect more responses from customers, leads, or employees through good-looking, easy-to-fill forms and surveys. Instead of a plain list of questions, Typeform shows one question at a time, which keeps people engaged and more likely to finish. You can build forms for lead generation, customer feedback, job applications, quizzes, and more. It connects to hundreds of tools like HubSpot, Slack, Stripe, and Zapier so your data flows where you need it.
HubSpot gives your business one place to manage marketing, sales, and customer service — instead of juggling five or six different apps. You get a free CRM (customer relationship manager) that tracks every contact, email, and deal in one view. Over 278,000 companies already use it, from solo founders to mid-size teams. The free plan is genuinely useful. You get contact management, email marketing (up to 2,000 emails per month), live chat, basic bots, forms, and reporting dashboards — no credit card required. When you're ready for more, the Starter plan begins at $9 per month per seat, which adds automation and removes HubSpot branding. Here's the catch: the jump from Starter to Professional is steep. Pro starts at $800 per month plus a mandatory $3,000 onboarding fee. That's a big leap for a small team. But if you're growing fast and need advanced workflows, lead scoring, and social media tools, it can replace three or four separate subscriptions and actually save you money.
Slack replaces your company's internal email with organized group chats called channels. You create a channel for each project, team, or topic — so conversations stay focused and easy to find. Your team can also share files, hop on quick audio calls (called Huddles), and connect with outside partners through Slack Connect. For a small business, Slack keeps everyone on the same page without the clutter of long email threads. Built-in tools like Canvas (shared documents), Lists (simple task tracking), and Workflow Builder (no-code automation) mean you can manage lightweight projects without paying for extra apps. And with 2,600+ integrations, Slack connects to nearly every tool your business already uses. Slack now includes AI features on every plan — even the free one. The AI can summarize channels you missed, draft messages, answer questions about your company's conversations, and recap your day. It's like having an assistant that reads every message so you don't have to.
Visual workflow automation connecting 3,000+ business apps. Build multi-step automations with branching logic, data transformation, and error handling — all by dragging and dropping on a visual canvas. Formerly Integromat. Free: 1,000 credits/month. Core: $9/month. Pro: $16/month. SOC 2 and GDPR compliant.