Create & Publish Content

Gemini is Google's AI assistant that helps you write, brainstorm, and now generate files like documents and spreadsheets directly in the app. You can ask it questions, get summaries, and create content without switching between tools. It connects with Google Workspace (Google's suite of productivity apps like Docs, Sheets, and Gmail) to fit into work you already do.

Kapwing is best for small business marketing teams, social media managers, and content creators who need to make polished videos without installing software or hiring a video editor. You work entirely in your browser, so your team can jump in from anywhere. It handles everything from trimming clips and adding subtitles to generating full videos from a text prompt. If you're already comfortable with Canva for graphics, Kapwing works the same way but for video.

Blaze helps you build a full week of marketing content without hiring a full-time marketer. It sets your strategy, creates posts and copy, and learns your brand over time. You get social media content, captions, and campaigns starting at $79/month.

AI search engine that answers questions in plain language with cited sources. Combines real-time web search with AI models. Direct researched answers instead of link lists. Deep Research mode generates comprehensive multi-page reports. Free tier for everyday questions. Pro: $20/month. Enterprise from $40/seat/month.

Video editor that feels approachable — drag-and-drop timeline, built-in templates, and AI features like background removal, text-to-video, and silence detection. One-time purchase or subscription. Free (watermark). ~$49.99/year or one-time ~$49.99.

AI social media management — create posts, generate images, write captions, schedule across platforms. AI handles creative work so you publish consistently without a content team. Bronze: $15/month (5 profiles). Silver: $39. Gold: $79. 7-day trial. No free tier.

Squarespace is best for solo owners, creatives, and small service businesses who want a polished website without hiring a developer. You can build a professional site using drag-and-drop tools, pick from hundreds of designer templates, and add features like online booking, invoicing, and an online store — all in one place. It also includes built-in SEO tools, analytics, and a free custom domain with annual plans. If you want your business to look credible online without a big learning curve, Squarespace is one of the easiest ways to get there.

Moz Pro is best for small business owners and marketing teams who want to grow their website traffic through search engines but don't have a dedicated SEO expert on staff. It gives you tools to find the right keywords, check how your site ranks, fix technical issues, and see what your competitors are doing. You can also track how your brand shows up in AI-generated search results from tools like ChatGPT and Google. Moz has been around for 20+ years and is known for making SEO data easy to understand, even if you're just getting started.

Snagit lets you capture screenshots and short screen recordings, then annotate or share them — built for people who regularly create tutorials or training materials.

Animated video and presentation maker. Drag-and-drop with templates, characters, and scenes. AI generates videos from text, creates images, and adds voice-overs. For explainer videos, training, and presentations. Free (3 min, watermark). Lite: $15/month. Professional: $40/month.