Amplitude

7.0AI-Powered

Amplitude is a product analytics platform that helps you understand how people actually use your website or app — and then act on what you learn.

Understand Your Numbers

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What It Does

Track user behavior across your website and app with funnels, retention charts, and cohort analysis to find what keeps customers coming back
Run A/B tests, deploy feature flags, and personalize experiences — all from the same platform where you see your analytics
Use AI agents that monitor your product data around the clock and surface issues or opportunities before you even ask

Strengths & Weaknesses

Strengths

+Industry-leading free tier with 10,000 monthly tracked users and access to analytics, session replay, feature flags, and web experimentation at no cost
+Deep behavioral analytics that go far beyond pageviews — you can track user journeys, identify drop-off points, and build predictive audiences
+Strong AI investment with agents, MCP integration, AI feedback analysis, and AI Visibility for brand monitoring across LLMs

Weaknesses

−Steep learning curve for non-technical users — setting up event tracking and interpreting advanced analytics requires some data literacy

AI Features

Amplitude offers several AI features: AI Agents that continuously monitor your product data and alert you to anomalies or opportunities; an AI assistant that lets you ask questions about your data in plain language; AI Feedback that analyzes customer comments and turns them into actionable themes; and AI Visibility that tracks how LLMs describe your brand in AI search results.

STOA's Verdict

Amplitude is one of the most powerful product analytics platforms available, and its free tier is genuinely generous for small teams getting started. The combination of analytics, experimentation, and AI features in one platform saves you from stitching together multiple tools. However, it is best suited for businesses with a digital product (website or app) and at least one person comfortable working with data. If you are a service-based SMB without a digital product, you will not get much value here.

Amplitude

What It Does

Strengths & Weaknesses

Strengths

Weaknesses

Integrations

AI Features

STOA's Verdict

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User Reviews

Reviews coming soon