Amplitude is a product analytics platform that helps you understand how people actually use your website or app — and then act on what you learn.
Track user behavior across your website and app with funnels, retention charts, and cohort analysis to find what keeps customers coming back
Run A/B tests, deploy feature flags, and personalize experiences — all from the same platform where you see your analytics
Use AI agents that monitor your product data around the clock and surface issues or opportunities before you even ask
Source: Amplitude Analytics·Verified March 2026
Both have REST APIs. Send Stripe payment events to Amplitude for product analytics and revenue tracking.
Amplitude bot for Slack — verify credentials, generate rich previews of Amplitude links, discuss insights.
Amplitude Engage in Intercom App Store — sync behavioral analytics with customer data.
Sync HubSpot cohorts to Amplitude. Stream events. Add Amplitude charts to HubSpot dashboards.
Amplitude offers several AI features: AI Agents that continuously monitor your product data and alert you to anomalies or opportunities; an AI assistant that lets you ask questions about your data in plain language; AI Feedback that analyzes customer comments and turns them into actionable themes; and AI Visibility that tracks how LLMs describe your brand in AI search results.
Source: Amplitude Analytics·Verified March 2026
Amplitude is one of the most powerful product analytics platforms available, and its free tier is genuinely generous for small teams getting started. The combination of analytics, experimentation, and AI features in one platform saves you from stitching together multiple tools. However, it is best suited for businesses with a digital product (website or app) and at least one person comfortable working with data. If you are a service-based SMB without a digital product, you will not get much value here.
AI-generated training guides tailored to your team's size, skill level, and focus areas for Amplitude — coming in v0.3.2.
View our roadmap →We're building a review system so business owners like you can share real experiences with Amplitude.
Last researched: March 2026
