Meltwater is a premium media intelligence and social listening platform used by enterprise organizations to monitor their brand reputation across the entire web.
Meltwater is a premium media intelligence and social listening platform used by enterprise organizations to monitor their brand reputation across the entire web. It captures data not just from social media platforms, but also from online news, print media, podcasts, and broadcast television, offering one of the most comprehensive datasets in the industry. How does it handle crisis management? Meltwater’s AI-driven sentiment analysis alerts PR teams immediately when negative mentions spike, allowing for rapid response before a narrative spirals out of control. Beyond defense, it is used for competitive intelligence to analyze share of voice. For Chief Marketing Officers and PR directors, Meltwater provides the hard data needed to prove the ROI of brand awareness campaigns and to understand exactly how the public perceives the company in real-time
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