Clearbit by Hubspot

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Clearbit is a B2B data enrichment platform (now part of HubSpot) that turns anonymous website visitors into identifiable company profiles.

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What It Does

Identifies anonymous website visitors by company name, size, and industry in real time
Auto-fills lead capture forms so prospects don't abandon them halfway through
Enriches CRM contacts with 100+ data points like job title, tech stack, and revenue
Scores and routes leads automatically so sales focuses on best-fit prospects
Integrates natively with HubSpot, Salesforce, Slack, and Segment

Strengths & Weaknesses

Strengths

+Highly accurate company-level data saves hours of manual research
+Form shortening alone can double landing page conversion rates
+Deep HubSpot integration means enrichment happens inside tools you already use
+Real-time visitor identification helps you act on buying intent while it is hot

Weaknesses

−Most useful features now require a HubSpot subscription, raising total cost
−Primarily B2B — limited value if you sell directly to consumers
−Pricing is opaque and requires a sales conversation
−Smaller companies with low traffic won't get enough data to justify cost

AI Features

Uses machine learning to match IP addresses to company profiles, predict lead fit scores, and automatically enrich contact records with up-to-date firmographic data.

STOA's Verdict

Clearbit is powerful data enrichment for B2B sales teams, but since HubSpot acquired it, many features are bundled into HubSpot's paid plans. If you already use HubSpot and sell B2B, it is a strong addition. For small teams without HubSpot or with B2C customers, the value is harder to justify.

Generate Your Own Learning Materials

Coming Soon

AI-generated training guides tailored to your team's size, skill level, and focus areas for Clearbit by Hubspot — coming in v0.3.2.

View our roadmap →

Clearbit by Hubspot

What It Does

Strengths & Weaknesses

Strengths

Weaknesses

Integrations

AI Features

STOA's Verdict

Generate Your Own Learning Materials

Best Alternatives

Fathom

ChatGPT (OpenAI)

Hubspot Sales Hub

ElevenLabs

User Reviews

Reviews coming soon