When a new lead enters HubSpot, this workflow sends their profile to an AI model that scores them on fit and intent, then routes high-scoring leads directly to the right sales rep with a personalized outreach draft. Low-score leads go into a nurture sequence automatically.
Connect HubSpot and ChatGPT to n8n and set a trigger for new contact creation.
Pull the lead's job title, company size, industry, and source from HubSpot.
Send the lead profile to ChatGPT with a scoring prompt (1–10 fit score) and ask for a one-sentence outreach draft.
If the score is 7 or higher, assign the lead in HubSpot to the right rep based on industry and notify them in Slack with the outreach draft.
If the score is below 7, enroll the lead in a HubSpot nurture sequence and tag them for future review.
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Where AI helps: ChatGPT scores each new lead 1–10 on fit and intent, then writes a personalized one-sentence outreach draft for the assigned rep.
