Browse All Tools

Close is best for small sales teams that do a lot of outbound calling and emailing. It combines your CRM, phone dialer, email, and SMS into one place so your reps don't have to jump between tools. It also includes an AI sales agent named Chloe that can call new leads, qualify them, book meetings, and update your CRM automatically. If your team lives on the phone and needs to move fast on leads, Close is built for exactly that.

Meta Business Suite is best for small business owners who use Facebook and Instagram to reach customers. It gives you one place to post content, reply to messages, run ads, and see how your pages are doing — all without jumping between apps. You can schedule posts ahead of time, manage comments and messages from Facebook, Messenger, and Instagram together, and check audience insights to see what's working. It's free to use, though you'll spend money if you run paid ads through it.

Free accounting and invoicing software for freelancers and small businesses that covers income and expense tracking, receipt scanning, and financial reporting.

Jotform is best for small business owners who need to collect information, accept payments, or gather signatures online without hiring a developer. You can build forms, surveys, order forms, and intake sheets using a drag-and-drop editor in minutes. Your forms connect to tools you already use, like Google Drive, PayPal, Stripe, and popular CRMs. The free plan is genuinely useful for getting started, and paid plans scale as your business grows.

Pipedrive is best for small sales teams that need a clear, visual way to track deals from first contact to close. You get a drag-and-drop pipeline board that shows exactly where every deal stands, so nothing falls through the cracks. It also automates follow-up emails and reminders, so your team spends more time selling and less time on admin. With built-in AI tools and 500+ app integrations, Pipedrive grows with your business without getting complicated.

PayPal Business is a great fit for small online sellers, freelancers, and service businesses that want a fast, trusted way to get paid. You can accept credit cards, debit cards, PayPal, Venmo, and Pay Later options all from one account. There are no monthly fees to get started — you only pay a small fee per transaction. It connects with most major eCommerce platforms and lets you send invoices, issue refunds, and pay out to others too.

Crisp is best for small product teams, SaaS companies, and online businesses that want one tool to handle customer chat, email, and support. You get a shared inbox that pulls in messages from your website chat, email, WhatsApp, Instagram, and more. It also includes a built-in CRM so your team always has customer history on hand. As your business grows, you can add AI agents and automation to handle common questions without adding headcount.

OneDrive is best for small businesses already using Microsoft 365 who need a reliable place to store, share, and back up files. It gives your team access to documents from any device, whether they're in the office or working remotely. Files sync automatically so everyone always has the latest version. It also includes built-in security features like ransomware detection and a Personal Vault for sensitive documents.

Nimble is best for solopreneurs, freelancers, and small teams who want a simple CRM that helps them stay on top of relationships without a lot of setup. You get contact management, email marketing, sales pipelines, and outreach tools all in one place for a single flat price. The Nimble Prospector browser extension lets you pull contact details from LinkedIn or any website in seconds, cutting out manual data entry. If you've been running your business out of a spreadsheet or inbox, Nimble is a clean step up that won't overwhelm you.

Video meetings, phone, chat, webinars, and events — the all-in-one communication platform everyone knows. AI Companion generates summaries and action items automatically. Reliable quality even on slow internet. Free: 40-minute meetings, 100 participants. Pro: $13.33/user/month.

Freshdesk is best for small and mid-sized businesses that need a real help desk to manage customer questions and support requests in one place. You can handle emails, chat, phone, and social messages from a single inbox so nothing falls through the cracks. It comes with ticket routing, automation rules, and a self-service knowledge base your customers can use on their own. A free plan is available for up to 2 agents, making it easy to get started without spending anything.

Buffer is built for small business owners and solo marketers who want to stay active on social media without spending hours every day on it. You can schedule posts to 11 platforms — including Instagram, TikTok, LinkedIn, Facebook, and more — from one simple dashboard. It also helps you track what content performs best, reply to comments, and work with your team on approvals. Whether you're a one-person shop or have a small marketing team, Buffer keeps your social presence consistent without the chaos.

Softr is best for small business owners who want to build custom apps — like client portals, CRMs, or project trackers — without hiring a developer. You describe what you need in plain English, and Softr's AI builds the interface, database, and workflows for you. You can connect it to tools you already use, like Airtable, Google Sheets, HubSpot, or Notion. It's a good fit if you're tired of paying for big software that doesn't quite match how your business works.

WordPress.com is best for small business owners who want a website, blog, or online store without managing their own hosting. You get a full content management system, hundreds of themes, and built-in tools to publish pages, posts, and media. Paid plans unlock plugins, custom domains, and eCommerce features through WooCommerce. It's one of the most widely used website platforms in the world, so finding help, tutorials, and developers is easy.

Online accounting software for growing businesses that automates invoicing, expense tracking, bank reconciliation, and tax compliance.

Google Ads is best for small business owners who want to show up in front of people actively searching for what they sell. You set a budget, create ads, and Google places them on Search, YouTube, Gmail, and across the web. You only pay when someone clicks your ad or takes an action, so you stay in control of your spending. It works for businesses of any size, whether you want more website traffic, phone calls, store visits, or online sales.

BambooHR is best for small and mid-sized businesses with 25 to 500 employees that need one place to handle all their HR work. It brings hiring, onboarding, employee records, time off, payroll, and performance reviews into a single platform. You can stop juggling spreadsheets and separate tools — everything your team needs is in one spot. It's especially useful if you have a small HR team (or just one person) trying to do a lot with limited time.

Cloud accounting software that gives small businesses real-time visibility into cash flow, bank reconciliation, invoicing, and expense tracking.

Melio is best for small business owners who pay vendors, contractors, or suppliers and want to stop writing checks or logging into their bank to send wires. You can pay any vendor by ACH, card, check, or wire—even if they don't accept cards—and get paid by sending a simple payment link. Melio connects directly with QuickBooks Online, QuickBooks Desktop, and Xero so your books stay up to date without extra data entry. The free plan covers basic needs for solo owners, while paid plans add batch payments, approval workflows, and unlimited ACH for busier teams.

Google Analytics is a great fit for any small business owner who has a website and wants to know how people find and use it. It shows you where your visitors come from, what pages they look at, and how many of them take action — like buying something or filling out a form. You can track both your website and app in one place, and it connects easily with Google Ads and other Google tools. Best of all, the core version is completely free to use.

ActiveCampaign is best for small businesses that want to do more than just send emails — it lets you build automated marketing workflows that run on their own. You can set up email sequences, segment your contacts, track how people interact with your site, and even score leads based on their behavior. It works well for teams of 1 to 50 who are ready to get serious about growing their customer base. The tool covers email, SMS, WhatsApp, and CRM features all in one place, so you spend less time jumping between apps.

Open-source business intelligence — explore data, build dashboards, and answer questions without writing SQL. Self-host free or use managed cloud. Connects to your databases and turns raw data into charts, reports, and alerts. Open source: free (unlimited). Starter cloud: $85/month. Metabot AI: $100/month add-on.